Hello, I'm Lili
I'm an undergraduate student co-concentrating in marketing and entrepreneurship at Babson College. With an entrepreneurial spirit, I am an idea initiator who enjoys creatively creating data-driven marketing strategies and specialises in relatable and engaging content. Experienced in the social media landscape, I am well-equipped with insights and the right technologies needed to create top-performing and lead-generating content.
Tea Ideas PTE:
Instagram Grid Feed
As a Digital Marketing Intern at Tea Ideas, I conducted consumer research and analyses to better understand the role of consumer behaviour, demographics and psychographics in their outreach performance. By interpreting and presenting my findings to the marketing team, we were able to utilise insights to tailor campaigns and successfully grow Tea Idea’s reach and demand across multiple channels. As a result of these initiatives, I was able to further develop an analytical and detail-oriented mentality when articulating relevant information and managing projects.
Platforms & Tools used:
- Shopify
- Hubspot
- Canva
Product Photography for Social Media:
RAW CREATIVE GROUP:
As a Digital Marketing and PR Intern, I have gained valuable experience in creating content through data-driven insights and supporting PR strategies. I have drafted press releases, produced weekly blogs with targeted content, compiled targeted media lists and databases, and created and edited company introduction videos. At RAW CREATIVE, I was responsible for setting up their Social media accounts, where I designed and conceptualised engaging content to build an effective brand story as well as develop strategies with a customer-first focused mindset, resulting in an average of 742 accounts reached per month. My skills in web design and UI/UX practices have also allowed me to create and manage an effective company website on WIX. Additionally, I had the opportunity to strengthen my digital and video production, and editing skills to promote and execute marketing campaigns.
Platforms & Tools used:
- WIX
- Final Cut Pro
- Canva
RAW CREATIVE Instagram Grid Feed:
Company Intro Video for Clients:
PEEK App:
Instagram Grid Feed
TikTok Feed
Apple Appstore
2 Viral TikToks
11.5k and 13.1k Views
As part of my marketing experience, I have compiled and updated lists of over 500 influencer contacts for outreach purposes. My skills in video content creation and editing have also allowed me to create engaging content for the TikTok platform, resulting in a 150% increase in social media engagement. In addition, I have designed product-development sessions to streamline the app experience and refine marketing strategy. These experiences have allowed me to develop strong skills in marketing research and strategy development.
Platforms & Tools used:
- TikTok
- Final Cut Pro
- Figma
- Canva
Additional Skills:
Languages: English (Fluent), Mandarin Chinese (Fluent), Japanese (Intermediate), French (Intermediate)
Software: Microsoft Suite (Word, Excel, Powerpoint), Tableau, JavaScript, HTML5, CSS, Google Analytics, Final Cut Pro, iMovie, @Risk (Statistical Analysis), Minitab (Statistical Modeling), SPSS (Statistical Modeling), Hubspot, Canva, Weebly, Wix, Squarespace, WordPress
Social Media Marketing, Digital Marketing, PR Marketing, Web Content Writing, SEO, Copywriting, UI/UX Web Design, Press Releases, Blogging, Video Production, Video Editing, Marketing Research, Marketing Database Compilation
Lili Chiu
Social media
Portfolio
Lili Chiu